Data Analytics

google data studio - data connectors

Data Connectors – Google Data Studio

By on January 31, 2018

Data Connectors – Google Data Studio – Transcript

Hi. I’m Daniel from OnlineMarketingTechs.com and today, I would like to show you some of the Google Data Studio Connectors. Data Studio. Now Google Data Studio is one of the best analytics reporting platforms that there is. It allows you to import different analytics or online marketing data sources into one place to where you can view real-time reports, update, and really parse out data that you’re not allowed to do on a lot of the individual analytics platforms.

Premium Connectors

Now, most of these connectors are paid connectors. You have to pay for them. But, they are worth it for some marketers. If you don’t need some of these extra features, then I recommend not getting them. But, if you do, I highly recommend these platforms or one of these connectors that would work best for you and use it for your business. I’m just going to go briefly through some of these connectors so you can see what they have to offer.

Supermetrics

Here’s Supermetrics. You’re going to see them a lot. That may be one of the options that you will want to go with. With them, you can import all sorts of social media platforms and their analytics reporting. Bing, AdWords, it’s really fantastic. In fact, we’ll go ahead and look at their landing page real quick so you can see some of the cool stuff. So, you can get a free 14-day trial to see if it’s right for you, or you can buy it now. Here’s a template. That’s a template for Facebook or multiple campaigns. But they’re $19 a month.

google data studio data connectors - supermetrics lp

You can unite the data for multiple marketing platforms into the data studio. From PPC, social, email, payment platforms, and all types of different really cool stuff. And if you can’t find out the right integration, they will build one. That’s how good these guys are. Cross-platform reporting. So, in the same charts, you can add multiple connections into the same charts like AdWords, Facebook, Instagram, Twitter, LinkedIn and Bing and all that stuff. If you’ve been doing this before, you don’t have to report CSV files or connect your Google Datasheet (which can be daunting for a lot of advertisers).It gives you automatic reporting and real-time updating. Supermetrics has a lot of really cool things. In fact, a lot of the other connectors that we are going to be showing are from Supermetrics.

Ad Networks

data studio connectors ad networks

AdForm

So, they also have Adform. Adform is a marketing platform and Supermetrics allows you to pull your data from that. If you are familiar with Adform, you will be able to pull this in. If you’re not familiar with Adform, this doesn’t matter to you.

data studio connectors adform

Adobe Analytics

Adobe Analytics… there are a lot of advertisers using Adobe Analytics. It’s a phenomenal platform. Adobe doesn’t do anything that’s not excellent. so, that’s just a fact. So, if you’re using Adobe Analytics, you can import this into data studio and pull from multiple sources.

data studio connectors adobe analytics

 

AdRoll

AdRoll… if you’re using AdRoll, you can import this information. This is from Power My Analytics. Power My Analytics is like Supermetrics. The work a lot, as you can see down here with Amazon and some of these other product selling platforms. If you’re using AdRoll, this may be the way to go for your business.

data studio connectors adroll

AdStage

AdStage is also another automated enterprise platform that would be really excellent to bring into Data Studio, if that’s for you it’s another paid platform.

data studio connectors 5 adstage

Power My Analytics

In fact, let me go back to Power My Analytics and look at their landing page. Let’s see what they have to say. This is the landing page specifically for the AdRoll connector when you activate the app. You can get a 14 day trial just like the others. It’s $9.95 a month. Easy one-time process. Updates you Google Analytics account… Data Studio… tracks ROI from AdRoll. If you’re not familiar with AdRoll, AdRoll they have over 250 advertising platforms that they publish advertising content to. So, it’s really Cool. If you’re using AdRoll, this might be the way to go for you. Let’s go back here.

power my analytics adroll

AdWords by Supermetrics

Now you can automatically get AdWords accounts into Data Studio, but this connector allows you to apply multiple accounts to the same report or the same widget as well. It’s pretty cool, I think you’ll like it. If that’s something you’re interested in. Supermetrics might be the way to go for you.

data studio connectors adwords supermetrics

All Advertising Data by Funnel

All Advertising Data by Funnel. It connects 250+ advertising platforms int0 one source. There’s a free trial for them. You might want to check them out. I’m just going to breeze through the rest of these. Some of these might be right for you, but some of them might not.

data studio connectors all advertising data by funnel

Amazon Seller – Products by Power My Analytics

Products…import the data from that. Same thing. Once you have Power My Analytics, you can add this connector as well.

data studio connectors 8 amazon seller products

Amazon Seller – Sales Information

data studio connectors 9 amazon seller sales

Amazon Sponsored Products by Power My Analytics

This may be a great way to go for your business if that’s what you need.

data studio connectors 10 amazon sponsored sales

Analytics Canvas by nModal Solutions Inc

Joins data sets, gets unsampled data from Google Analytics accounts, connects to SQL Server, Redshift, Oracle and more. So, if you want a more tech reporting from your SQL Server and multiple Google Analytics accounts, Redshift, Oracle; you might want to check this out.

data studio connectors analytics canvas

Bing Ads by Supermetrics

data studio connectors bing ads supermetrics

Bing Ads by Power My Analytics

data studio connectors bing ads power my analytics

CallRail Call Summary

Create your own custom reporting using CallRail’s attribution data from your online campaigns through CallRail’s integration. That’s really cool to get some call reporting into your reports.

data studio connectors callrails

Data.world

This is a connector that allows users to create reports with data pulled from one or more data.world datasets using SQL queries. That’s pretty cool.

data studio connectors dataworld

DoubleClick Search

If you use the DoubleClick Ad exchange, you can view some of the analytics from Supermetrics.

data studio connectors doubleclick

eBay Seller Center by Power My Analytics

If you’re a product seller using eBay or Amazon, Power My Analytics looks like they might be worth the purchase for your business.

data studio connectors ebay seller power my analytics

Facebook Ads by Power My Analytics

data studio connectors facebook ads supermetrics

Facebook Ads by Supermetrics

data studio connectors facebook ads power my analytics

Facebook Insights by Supermetrics

Will fetch facebook page insights into your Google Data Studio.

data studio connectors facebook insights supermetrics

Facebook Insights by Power My Analytics

You’ll see that these are the two top ones. There are a lot of competing ones. Power My Analytics is really more for products. Supermetrics has really awesome social media, from my experience, social media integrations and connectors.

data studio connectors facebook insights power my analytics

Facebook Public Data

data studio connectors facebook public data supermetrics

Google Analytics

data studio connectors google analytics supermetrics

Google Search Console

Google Search Console data would be really cool to have in your reporting. You can pull some of these reports from your Google Analytics if you already have this connected to your analytics, but you can also pull it from here.

data studio connectors google search console supermetrics

Google Plus

data studio connectors 25 google plus supermetrics

Habitica Habit History by Kevpedia

data studio connectors habitica

Instagram

data studio connectors instagram supermetrics

LinkedIn Ads

data studio connectors linkedIn ads

LinkedIn Company Pages

data studio connectors linkedIn company pages

MailChimp by Supermetrics

This is a big one for many businesses. MailChimp… you might want to get Supermetrics for that.

data studio connectors mailchimp supermetrics

MailChimp by Power My Analytics

data studio connectors 30 mailchimp analytics power my analytics

Marketing Miner

Fetch project ranking data from Marketing Miner into Google Data Studio. So, if you use Marketing Miner, you might want to check out their connector.

data studio connectors 32 marketing minor

Myposeo by G4interactive

data studio connectors myposeo

Native Facebook Connector from Mito

This is a free connector that connects to the Facebook Marketing API from Mito. Google actually sent me an email that turned me on to this, and I was like “Yeah, way cool. I like it.” So, I definitely had to check it out. It’s from Mito. You might want to add that connector. At least check it out because Google Data Studio doesn’t automatically have support for Facebook. But if you use Google Sheets and you know how to integrate it with Data Studio, then you can pull the information from that, but it’s not for everybody for sure. So, I really like that they have this one.

data studio connectors native facebook connector mito

Pinterest by Supermetrics

data studio connectors pinterest supermetrics

Pinterest Audience Analytics by Power My Analytics

data studio connectors pinterest audience analytics power my analytics

Pinterest Profile Analytics

data studio connectors pinterest profile analytics power my analytics

Reddit

Reddit is really cool. So, you may want to pull some data from there. Supermetrics is really, really awesome.

data studio connectors reddit supermetrics

Salesforce Community Connector

This is kind of new. Being able to have this information could be a game changer for many businesses that use Salesforce. I definitely recommend that if you’re using Salesforce, check this out.

 data studio connectors salesforce community connector

SEMrush

SEMrush is a competitive web analytics research tool. It’s really really cool. I like SEMrush a lot. You can pull a lot of competitive metrics. Basically, you can find out how you’re performing on the search engines and across the web; and how your competitors are. SEMrush is really cool. If you have that, you can pull that information in by Supermetrics.

data studio connectors semrush supermetrics

ShufflePoint

data studio connectors shufflepoint

Stripe

If you use Stripe, you can pull all of that information in.

data studio connectors 42 stripe

Teamwork Connector

data studio connectors teamwork connector

Tumblr

data studio connectors tumblr

Twilio by ReportGarden

If you’re using Twilio for your calls, then definitely check out this.

data studio connectors twilo

Twitter by Digital Inspiration

data studio connectors 46 twitter digital inspiration

Twitter Ads by Supermetrics

data studio connectors 47 twitter ads supermetrics

Twitter Analytics by Power My Analytics

data studio connectors twitter analytics super metrics

Twitter Analytics Connector by ReportGarden

data studio connectors twitter analytics report garden

Twitter Public Data by Supermetrics

data studio connectors twitter public data supermetrics

Vimeo

data studio connectors vimeo supermetrics

Yahoo Gemini

data studio connectors yahoo gemini

Yandex Metrica

data studio connectors 53 yandex metrica

Open Source Connectors

Here are some open source community connectors and these are really really really cool because they’re free.

Fusion Tables by Google Data Studio Developer Relations

data studio connectors fusion tables

npm Downloads

data studio connectors npm downloads

Stack Overflow Questions

Learn more about these. Just go in and find out what’s right for your business or your clients and use these connectors to get the most out of your business if it’s right for you. I highly recommend it.

data studio connectors stack overflow

If you need more help with your online marketing or your analytics reporting, contact us at onlinemarketingtechs.com. Have an excellent day.

 

 

 

 

 

Google Analytics User Explorer – Pay Per Click Data Analytics

By on January 25, 2018

Google Analytics User Explorer – Pay Per Click Data Analytics

Today I got an email from Google Analytics talking about the new user reporting, and so I’d like to check it out.

Enable The User Data Analytics Reporting Feature

In order to enable it, you go to the Admin > Property Settings then toggle the switch to enable users in reporting.

user explorer - admin property settings - data analytics - google analytics - online marketing techs - pay per click

Google Analytics User ID

Data Analytics Dimension

I’ve already got it enabled in here. So, what I’m going to do is just go ahead and show you what it looks like. Here’s the user explorer and here’s there client ID. This is a unique ID that Google Analytics assigns to every device from when your user engages content on your website.

user explorer - user id - Google Analytics - data analytics -

User Explorer Data Analytics Metrics

It shows sessions, average session duration, bounce rate, revenue, transactions, and the goal conversion rate. Now, it looks like it only has the transactions from eCommerce. I can’t see the goals or goal conversion. It doesn’t look like there’s a way to change the goals either, but it’s still pretty cool. I can see the goal conversion rate between the different users.

User Report

Full User Data Analytics Report

Look at what happens when I click on a user ID.

user report - Google Analytics - Data Analytics - Online Marketing Techs

 

It shows me the sessions. This guy had 9 sessions. The session duration was 23 seconds. It looks like he was pretty engaged and came from organic. You can see all the different sessions he had and the time of the sessions. It shows you the pages they engaged with. That’s pretty cool.

Conclusion

I really like the report. This is super awesome. One thing that I think they could improve is being able to choose the goal. For instance, you have different signups on different pages. One other thing that I would like to see is to have the secondary dimension option to show keywords. Still really good!

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