Learn how to use Google Analytics to build custom audiences for all users, goal conversion, and land page visitors. These custom audiences can be used and targeted in AdWords.
In order to use audiences in AdWords you will need to have your Google Analytics connected with your AdWords account. This step by step tutorial will guide you through your first audience creations.
View audiences in the new audiences tab
Go to admin
Select audience definitions in property column
Enable remarketing / Create your first audience
Add Destinations
Enable the audience
You can create an AdWords campaign
Now you have “all users” / Let’s make an audience from goal conversions
Select create new audiences / Users who completed a goal conversion
Select goal, audience duration, & name
Add destinations & publish
Now you have a goal audience
Let’s make an audience for people that visit a landing page
Select users who visited a specific section of my site
Select edit icon
Enter your landing page URL extension & select apply
Love the video!
I have been wanting to do remarketing but I couldn’t figure it out. Great article!