Hi. I’m Daniel from OnlineMarketingTechs.com and today, I would like to show you some of the Google Data Studio Connectors. Data Studio. Now Google Data Studio is one of the best analytics reporting platforms that there is. It allows you to import different analytics or online marketing data sources into one place to where you can view real-time reports, update, and really parse out data that you’re not allowed to do on a lot of the individual analytics platforms.
Now, most of these connectors are paid connectors. You have to pay for them. But, they are worth it for some marketers. If you don’t need some of these extra features, then I recommend not getting them. But, if you do, I highly recommend these platforms or one of these connectors that would work best for you and use it for your business. I’m just going to go briefly through some of these connectors so you can see what they have to offer.
Here’s Supermetrics. You’re going to see them a lot. That may be one of the options that you will want to go with. With them, you can import all sorts of social media platforms and their analytics reporting. Bing, AdWords, it’s really fantastic. In fact, we’ll go ahead and look at their landing page real quick so you can see some of the cool stuff. So, you can get a free 14-day trial to see if it’s right for you, or you can buy it now. Here’s a template. That’s a template for Facebook or multiple campaigns. But they’re $19 a month.
You can unite the data for multiple marketing platforms into the data studio. From PPC, social, email, payment platforms, and all types of different really cool stuff. And if you can’t find out the right integration, they will build one. That’s how good these guys are. Cross-platform reporting. So, in the same charts, you can add multiple connections into the same charts like AdWords, Facebook, Instagram, Twitter, LinkedIn and Bing and all that stuff. If you’ve been doing this before, you don’t have to report CSV files or connect your Google Datasheet (which can be daunting for a lot of advertisers).It gives you automatic reporting and real-time updating. Supermetrics has a lot of really cool things. In fact, a lot of the other connectors that we are going to be showing are from Supermetrics.
So, they also have Adform. Adform is a marketing platform and Supermetrics allows you to pull your data from that. If you are familiar with Adform, you will be able to pull this in. If you’re not familiar with Adform, this doesn’t matter to you.
Adobe Analytics… there are a lot of advertisers using Adobe Analytics. It’s a phenomenal platform. Adobe doesn’t do anything that’s not excellent. so, that’s just a fact. So, if you’re using Adobe Analytics, you can import this into data studio and pull from multiple sources.
AdRoll… if you’re using AdRoll, you can import this information. This is from Power My Analytics. Power My Analytics is like Supermetrics. The work a lot, as you can see down here with Amazon and some of these other product selling platforms. If you’re using AdRoll, this may be the way to go for your business.
AdStage is also another automated enterprise platform that would be really excellent to bring into Data Studio, if that’s for you it’s another paid platform.
In fact, let me go back to Power My Analytics and look at their landing page. Let’s see what they have to say. This is the landing page specifically for the AdRoll connector when you activate the app. You can get a 14 day trial just like the others. It’s $9.95 a month. Easy one-time process. Updates you Google Analytics account… Data Studio… tracks ROI from AdRoll. If you’re not familiar with AdRoll, AdRoll they have over 250 advertising platforms that they publish advertising content to. So, it’s really Cool. If you’re using AdRoll, this might be the way to go for you. Let’s go back here.
Now you can automatically get AdWords accounts into Data Studio, but this connector allows you to apply multiple accounts to the same report or the same widget as well. It’s pretty cool, I think you’ll like it. If that’s something you’re interested in. Supermetrics might be the way to go for you.
All Advertising Data by Funnel. It connects 250+ advertising platforms int0 one source. There’s a free trial for them. You might want to check them out. I’m just going to breeze through the rest of these. Some of these might be right for you, but some of them might not.
Products…import the data from that. Same thing. Once you have Power My Analytics, you can add this connector as well.
This may be a great way to go for your business if that’s what you need.
Joins data sets, gets unsampled data from Google Analytics accounts, connects to SQL Server, Redshift, Oracle and more. So, if you want a more tech reporting from your SQL Server and multiple Google Analytics accounts, Redshift, Oracle; you might want to check this out.
Create your own custom reporting using CallRail’s attribution data from your online campaigns through CallRail’s integration. That’s really cool to get some call reporting into your reports.
This is a connector that allows users to create reports with data pulled from one or more data.world datasets using SQL queries. That’s pretty cool.
If you use the DoubleClick Ad exchange, you can view some of the analytics from Supermetrics.
If you’re a product seller using eBay or Amazon, Power My Analytics looks like they might be worth the purchase for your business.
Will fetch facebook page insights into your Google Data Studio.
You’ll see that these are the two top ones. There are a lot of competing ones. Power My Analytics is really more for products. Supermetrics has really awesome social media, from my experience, social media integrations and connectors.
Google Search Console data would be really cool to have in your reporting. You can pull some of these reports from your Google Analytics if you already have this connected to your analytics, but you can also pull it from here.
This is a big one for many businesses. MailChimp… you might want to get Supermetrics for that.
Fetch project ranking data from Marketing Miner into Google Data Studio. So, if you use Marketing Miner, you might want to check out their connector.
This is a free connector that connects to the Facebook Marketing API from Mito. Google actually sent me an email that turned me on to this, and I was like “Yeah, way cool. I like it.” So, I definitely had to check it out. It’s from Mito. You might want to add that connector. At least check it out because Google Data Studio doesn’t automatically have support for Facebook. But if you use Google Sheets and you know how to integrate it with Data Studio, then you can pull the information from that, but it’s not for everybody for sure. So, I really like that they have this one.
Reddit is really cool. So, you may want to pull some data from there. Supermetrics is really, really awesome.
This is kind of new. Being able to have this information could be a game changer for many businesses that use Salesforce. I definitely recommend that if you’re using Salesforce, check this out.
SEMrush is a competitive web analytics research tool. It’s really really cool. I like SEMrush a lot. You can pull a lot of competitive metrics. Basically, you can find out how you’re performing on the search engines and across the web; and how your competitors are. SEMrush is really cool. If you have that, you can pull that information in by Supermetrics.
If you use Stripe, you can pull all of that information in.
If you’re using Twilio for your calls, then definitely check out this.
Here are some open source community connectors and these are really really really cool because they’re free.
Learn more about these. Just go in and find out what’s right for your business or your clients and use these connectors to get the most out of your business if it’s right for you. I highly recommend it.
If you need more help with your online marketing or your analytics reporting, contact us at onlinemarketingtechs.com. Have an excellent day.
Today I got an email from Google Analytics talking about the new user reporting, and so I’d like to check it out.
In order to enable it, you go to the Admin > Property Settings then toggle the switch to enable users in reporting.
I’ve already got it enabled in here. So, what I’m going to do is just go ahead and show you what it looks like. Here’s the user explorer and here’s there client ID. This is a unique ID that Google Analytics assigns to every device from when your user engages content on your website.
It shows sessions, average session duration, bounce rate, revenue, transactions, and the goal conversion rate. Now, it looks like it only has the transactions from eCommerce. I can’t see the goals or goal conversion. It doesn’t look like there’s a way to change the goals either, but it’s still pretty cool. I can see the goal conversion rate between the different users.
Look at what happens when I click on a user ID.
It shows me the sessions. This guy had 9 sessions. The session duration was 23 seconds. It looks like he was pretty engaged and came from organic. You can see all the different sessions he had and the time of the sessions. It shows you the pages they engaged with. That’s pretty cool.
I really like the report. This is super awesome. One thing that I think they could improve is being able to choose the goal. For instance, you have different signups on different pages. One other thing that I would like to see is to have the secondary dimension option to show keywords. Still really good!
Contact Online Marketing Techs for all of your online marketing needs.
Okay, so today I’m going to be testing several different keyword tools. These keyword tools will be testing the same search terms to see if we can see any discrepancies between them.
We’ll start off with the AdWords Keywords Planner with the search term “iPhone X.” iPhone X gets 2,240,000 searches according to Google AdWords a month. This is in the United States.
Let’s see what MOZ says about it. OK iPhone X gets 300k-1.5m. That’s a little bit different. That’s not quite the same as what AdWords is telling us with the same keyword.
So, let’s see what it says in the SERPs. Same keyword iPhone X. iPhone X says 6,600. That’s a huge difference.
Let’s see if we can get some search results from SEM Rush. Let’s see what SEM Rush is saying. iPhone X. Organic search 2.2m. That’s a little bit closer to what Google is telling us. That’s not too far off. That’s about the same.
Let’s see what we can find out about for Galaxy Note8. I’m sure there’s a lot less interest, but let’s see what we can find out with this search term. Galaxy Note8. According to AdWords, it’s 4,400.
OK, same keyword. Let’s see how it performs in MOZ. They say 6.5k-9.3k. That seems to be a pretty big discrepancy.
Same keyword. OK so according to SERPs there are no search results for Galaxy Note8.
Let’s see what SEM Rush has to say about it. Calculating…calculating… 3.6k. We’ve got a 0 for the SERPs. We’re seeing some pretty big discrepancies here.
These are not the same number but these are the same keywords. We obviously know that there’s going to be search volume at this current time for iPhone X and less, but certainly an interest for Galaxy Note8. But the discrepancies we see here are pretty big. It’s important that you do have your own analytics tracking for your marketing. AdWords provides analytics for you inside of the AdWords platform and Google Analytics, which are actually fantastic.
But in order to back up and make sure that these numbers are accurate, I strongly suggest that you have your own open source tracking software on your site that you can verify that the numbers are correct. So that you own the numbers. Or, if you don’t want to use Google Analytics, have your own tracking because you don’t trust that Analytics is in your website or wants your information or sell your information if you’re worried about that. That’s a certain interest to a lot of businesses.
It’s very important that you verify that the numbers are accurate on your end as far as your conversion data, your keyword tracking, all of it; make sure you know what’s getting you your money. You know that it’s good to have the conversions set up for you and your analytics tracked and reporting done for you by a Google Analytics certified company like Online Marketing Techs. If you have any questions about analytics tracking or what or website tracking, feel free to contact us at onlinemarketingtechs.com. Have a good day!
Marketing Consultant – Boulder, Colorado – A marketing consultant is responsible for working with businesses to design and institute marketing strategies. The marketing strategies should be focused on achieving the main business objectives of the company (product sales, lead signups, brand impressions, etc.). The marketing consultant will generate a detailed marketing plan, develop the marketing message & content, identify the proper channels to promote your business, put the plan into action, and optimize the strategy based on performance data.
The consultant should have knowledge of the consumer behaviors, market performance statistics & predictions, as well as the tools & platforms used to institute the marketing strategy. Then the consultant will position the business offerings to a narrowly targeted audience and draw interest from potential customers.
Boulder is unlike any other City, and marketing a Boulder business (or to Boulder locals) requires a unique approach. It is important to consider a consultancy like Online Marketing Techs that has this unique approach in mind when creating your strategies and messaging. People are looking for what your business offers, but needs the right positioning and messaging to convince them that your products or services are the right fit.
Before you even build your business, you should know if there is a need for what your business offers. A market consultant can help you identify the demand and if your business has a good chance of success or not. The consultant will also help you Identify your top competitors and take notes of the advantages your business has over them. What are they doing to generate sales? What is your unique selling proposition? The answers to these questions should be noted and considered while creating your targeting and messaging.
It is essential that you know who your customers are. This is the part of the research phase that identifies the different profiles of your consumer demographics. A good consultant will help you build out these buyer persona’s so that you can tailor your messaging to sell to these specific profiles. If you already have sales, you may have access to some of this information already. It is great to generate interest, but it is even better to generate interest from the people that are most likely to buy. This is especially important when building custom audiences in display, video and Facebook marketing.
Your marketing consultant should be fluent in analytics in order to optimize your strategies and produce the best results. The industry consumer base of every business is constantly changing and evolving. It is important that you can identify trends, channels, messaging, targeting, etc. that work and which ones that don’t so that you can focus your resources on achieving your business goals. Your consultant should be well-versed in:
KPI’s or key performance indicators are metrics that you can measure in order to see if you are making progress toward reaching your overall business objectives. In online marketing, some of the basic KPI’s include
You will want to make sure your website and marketing analytics are set up to receive these metrics as well as dimensions like:
Make sure you chose a knowledgeable Boulder Marketing Consultant to drive sales for your business. Contact Online Marketing Techs now.
So, today I’m going to show you how to set locations in AdWords and how to set bid adjustments based on data you’ve received. First, you’ll select the campaign you want. Then you will go in and select locations. You’re going to want to go up here and hit the geographic report. Since we’re targeting the United States, I’ll just select that. You can select the region, state, Nielsen regions, congressional district, county, municipality, city, postal code airport, borough, city region, neighborhood, university, and district. I’m going to select the state. Select all. I’m going to add target and set bid adjustments, but I’m not going to actually set the bid adjustment just yet. Save. Now, I’ll see that I have all of these targeted now, and I can set bid adjustments based on the data. I have this collum set to cost per conversion. I want the highest cost per conversion so I can set a bid adjustment based on “that’s too high for me.” Really, in this campaign, it’s not too high for me. But, since it’s significantly higher in Wisconson, I think I can pay less for that and I’m going to decrease by 5%. I’ll come back in a week and see what Wisconson looks like, and based on the data I’ve received because I’ve put enough money into this campaign, I know that a week is enough data for me to see that this will either be performing the way I want to or not. I’ll check and see how high of a cost per conversion. Now, I want to see what’s costing me the most. California comes in at 353 clicks. That’s significantly higher than the rest and it’s costing me $55.02. But, I get a good cost per conversion and this is a good portion of my audience for this campaign specifically. I can also see here what is also costing me and not converting. This cost me $0.32, Missouri. I could set a bid adjustment on that. But, I might monitor that for another week or so and see if we don’t get any conversion in there, I might decrease by 5% and just keep bumping it up if I don’t see conversions. In fact, right now, I’ll go ahead and decrease this for Missouri because in the last 30 days there hasn’t been a lot of conversions for Missouri. Nevada $0.32 – Washington – New York. I’m going to monitor the rest of these for now. Missouri is not really a highly targeted one for this specific campaign based on what we’re trying to sell, they’re not a high demographic. So, now you know how to set your locations. You can set your bid adjustments. Use the data right here. If you’re looking for more impressions, you’re trying to brand more you’ll want to focus on impressions and maybe set higher bid adjustments for that. Or, if you’re trying to see more traffic, you know, see where you’re getting the most clicks, focus on those. If you’re trying to get a lower cost per click, focus on the data that’s important to you. For me, really, right now, it’s about cost per conversion and cost and my conversion data. I hope I’ve helped you out. Don’t forget to subscribe. And if you need any help, contact Online Marketing Techs at onlinemarketingtechs.com to help you out with your online marketing needs.
So, you’ve got a great business with a wonderful unique selling proposition. Now how do you target the right people and attract them to your business? Obviously, you will want to focus your marketing efforts on where your customers are going to be found. It doesn’t matter whether you are a local Boulder, Colorado business or not; you need to market your business in order to make it grow.
If you are familiar with Boulder, Colorado, you will know that people here march to the beat of their own drum. That goes for businesses as well. Boulder isn’t a normal place and neither are the businesses that make the community thrive. That is why attracting the right audience is so essential to your business. You need an online marketing approach that speaks to your audience.
As everyone in Boulder is constantly online, for most businesses the best approach is through online marketing platforms like AdWords & Facebook Ads. This is because the majority of internet users search through Google, and a very high portion of overall internet usage can be attributed to time spent on Facebook. So, no matter who your target customer is, a significant portion of them are using these fantastic products.
Clients have asked me which one of these platforms they should advertise on. Honestly, there is no one answer. I think both are wonderful, but for some clients, I have seen one work better over the other. A lot of this has to do with the targeting, optimization, and messaging. So let’s break down the advantages of both of these.
AdWords has the ability to target and reach people through Google Search, the Google Display Network (and partner sites), and the Google Shopping Network. The targeting options can be extremely in-depth and allow you to target and optimize for the right audience. AdWords is really a beast so I won’t even get into all of the amazing targeting options (which include being able to set bid adjustments).
Facebook allows you to use a myriad of ads to people on Facebook and Instagram. Along with AdWords, Facebook Ads has its own unique targeting abilities. You can target by so many different interests and affinities as well as demographic information that it is really insane. Some of the targeting options allow you build audiences to show your ad that includes, excludes, or combines lists based on the following:
I recommend using both online marketing platforms if possible. Either way you go, you will need to track, analyze, and optimize in order to be successful on the web.